Hi, I'm Jeremy

Helping industry-leading brands think strategically
about their DNA's within the digital space.

Digital


I've been involved both in operational and strategic levels. This experience offers me the ability to control the full process for most of the digital projects as doer, manager or consultant.

Marketing


Marketing is the backbone of my career; from company building and product design to campaign management and other communication projects.

Strategy


Experienced to manage the scope whether it's in the context of a startup or a large corporation: with very tight and large resources but also on short and long term visions.

I've been fortunate to have worked with these amazing people

And lots of others too!

Google
Belgian Association of Marketing
Mountainview Agency
NedWorks
Proximus
Lampiris
Belfius
Novartis

Wanna Be Startin' Somethin'

What I do at night

SaaS for marketers in Energy

Plunch.net

SaaS for marketers in Energy

Plunch aggregates the data into dashboards and highlight market insights. From there, users can build workflows to automate digital marketing on search engines or social media.

Design Thinking tool

Digital Marketing Canvas

Design Thinking tool

Few years ago, I've built a tool to help me sketch out digital strategies for my projects and clients. Ever since the DMC has helped many organisations across the world.

Podcasts

Café Sans Flitre

Podcasts

After having organized 127 events of Café Numérique Liège, I've decided to turn it into podcast-events called Café Sans Filtre.

Insightful and visual keynote talks and workshops

Manga-fueled keynote talks

Digital strategy
Digital strategy

Finding the Digital Strategy

You can't stop it. You can't escape it. You can't ignore it. You can't call politics, army, officials or your mom to save you. It's really violent and your business can be vanished because of it. Only those who will adapt themselves will be the survivors of the tsunami often called 'Digital Transformation’. Once you've realized and accepted it, the fun comes into play.

The blog

A few thoughts

Let's chat

Love advices. Ideas. Project requests. I read every message.

Social Media insights from 145 breweries in NorCal

What you can learn from brands of the local beers market.

November 14, 2020


It's been about a month I've landed in Berkeley, CA and as a Belgian freelancer I got curious on how breweries were doing here with their social media marketing.

As a small business, your brand needs to shine locally by sharing stories on social media. Now, it could be quite challenging for any small businesses with limited ressources to go from inspiration to production. Also, the local beers market is quite crowded here (not as in Belgium tho, but still).

I've made this study with Gatekeepr.co a software I've built recently. To give a bit of context, this report has been made over:

145 Facebook pages of breweries in Northern California (see the full list of breweries here42,949 Facebook posts published since December 2014
The technology used is Natural Language Processing and visual recognition.
This report highlighted the most popular types of stories shared by these 145 breweries and the most active and engaging brands of breweries.

Most popular topics 🏆

Quite logically, the most popular topics across these local breweries is what I have called the "work-in-progress", it means all the milestones they unlock as a business grow ; new opening, new product/menu, anniversary, events announcements, jobs openings,... It represents 60% of the most popular topics. Here are a few examples:

Crooked Goat Brewing
Sonoma Springs Brewing Company

As the beer market got more competitive and as the social media got more popular, the level of activity rose from 600 to 1,800 posts a month.

Social media activity

This might explain why the second most popular topic is "contests & giveaways". About 20% of brands are organizing contests or giving away mugs and t-shirts to collect more likes, comments and shares. Is it tricking or adding real value to the brands? I would say it depends on how you do it.

Buffalo Bill's Brewery
Alvarado Street Brewery & Grill

Sadly this is a popular topic but it does generate tons of engagement. It's all the downtimes and incidents that can occurs to a business and/or local community. Most of the time, in California it's the dires and floods. Below is why you should not ignore the power of a community to support your brand.

Crooked Goat Brewing
Third Street Aleworks

The David and Goliath is popular story. It's the 'underdog situation', a contest where a smaller, weaker opponent faces a much bigger, stronger adversary. People usually loves to support the underdog. As a brand, you can play with this idea to support your own values. I love how The Rare Barrel does it (even it's again a company based in Belgium ;)).

The Rare Barrel
Temescal Brewing

Finally, you have all the other topics such as local news, humor, pets, Father's day, Halloween, etc. but here's my favorite.

Barrel Brothers

Most active and engaging brands 🏆

Overall, Crooked Goat Brewing, Altamont Beer Works, Hop Dogma Brewing Company and Cellarmaker Brewing Company are doing a pretty decent job in social marketing, cheers guys!

Most engaging brands

List of breweries in Northern California

Read the full article: "Social Media insights from 145 breweries in NorCal"

145 breweries:

  • 101 North Brewing Company

  • 2 Tread Brewing

  • 21st Amendment Brewery

  • 21st Amendment Brewery - San Leandro

  • 47 Hills Brewing Company

  • Alameda Island Brewing Company

  • Ale Industries

  • Almanac Beer Co

  • Alpha Acid Brewing Company

  • Altamont Beer Works

  • Alvarado Street Brewery & Grill

  • Anchor Brewing Company

  • Armistice Brewing Company

  • Armstrong Brewing Co.

  • Barebottle Brewing Company

  • Barrel Brothers Brewing Company

  • Barrel Head Brewhouse

  • Bartlett Hall

  • Bear Republic Brewing Co.

  • Bellpenny Brewing Company

  • Benoit-Casper Brewing

  • Black Hammer Brewing

  • Black Sands Beer

  • Blue Oak Brewing Company

  • Brew City Grill

  • Bruehol Brewing

  • Buffalo Bill's Brewery

  • Calicraft Brewing Company

  • Calistoga Inn Restaurant & Brewery

  • Camino Brewing Company

  • Carmel Craft Brewing Company

  • Carneros Brewing Company

  • Cellarmaker Brewing Company

  • Clandestine Brewing

  • Cleophus Quealy Beer Company

  • Cooperage Brewing Company

  • Craft Artisan Ales

  • Creek Monkey Tap House

  • Crooked Goat Brewing

  • Danville Brewing Co.

  • DasBrew, Inc.

  • Devil's Canyon Brewing Co.

  • Devil's Slide Taproom

  • Discretion Brewing

  • Diving Dog Brewhouse

  • Drake's Brewing Co.

  • E.J. Phair Brewing Company

  • East Brother Beer Company

  • Eight Bridges Brewing

  • Elevation 66 Brewing Company

  • English Ales Brewery

  • Epidemic Ales

  • Faction Brewing

  • Faultline Brewing Company

  • Federation Brewing

  • Ferment Drink Repeat - FDR Brewery

  • Fieldwork Brewing Company

  • Five Suns Brewing

  • Fogbelt Brewing Company

  • Fort Point Beer Company

  • Freewheel Brewing Company

  • Gilman Brewing Company

  • Golden State Brewery

  • GravSouth Brew Co.

  • Half Moon Bay Brewing Company

  • Hapa's Brewing Company

  • Harmonic Brewing

  • Headlands Brewing Company

  • Healdsburg Beer Company

  • HenHouse Brewing Company

  • Heretic Brewing Company

  • Hermitage Brewing Company

  • Highway 1 Brewing Company

  • Hoi Polloi Brewing Taproom and Beat Lounge

  • HolyCraft Brewing Company

  • Hop Dogma Brewing Company

  • Independent Brewing Company

  • Iron Springs Pub & Brewery

  • Iron Springs Public House

  • Jack's Brewing Company

  • Lagunitas Brewing Co

  • Laughing Monk Brewing

  • Local Brewing Co.

  • Loma Brewing Company

  • Mad Fritz

  • Magnolia Brewing

  • Main Street Brewery

  • Mare Island Brewing Co.

  • Marin Brewing Company

  • Mill Valley Beerworks

  • Moonlight Brewing Company

  • Moylan's Brewing Company

  • Napa Smith Brewery

  • Novel Brewing Company

  • Old Bus Tavern

  • Old Kan Beer and Co.

  • Old Redwood Brewing Company

  • Original Pattern Brewing Co.

  • Pacific Brewing Laboratory

  • Pacific Standard Tap Room

  • Palo Alto Brewing Company

  • Peter B's Brewpub

  • Pine Street Brewery

  • Pizza Orgasmica Fillmore

  • Plow Brewing Company

  • Red Branch Cider Company

  • Right Eye Brewing Company

  • Rock Bottom Restaurant & Brewery

  • Russian River Brewing Company

  • Sacrilege Brewery + Kitchen

  • San Francisco Brewing Co.

  • Santa Clara Valley Brewing

  • Santa Cruz Ale Works

  • Santa Cruz Mountain Brewing

  • Sante Adairius Rustic Ales

  • Seabright Brewery

  • Shady Oak Barrel House

  • Social Kitchen & Brewery

  • Sonoma Springs Brewing Company

  • Southpaw BBQ

  • Speakeasy Ales & Lagers

  • ST. FLORIAN'S BREWERY

  • Standard Deviant Brewing

  • State Room

  • Steelhead Brewery Eugene

  • Strike Brewing Co.

  • Stumptown Brewery

  • Sufferfest Beer Company

  • Sunset Reservoir Brewing Company

  • Taplands Taproom, Bottle Shop & Neighborhood Brewery

  • Temescal Brewing

  • The Beach Chalet Brewery & Restaurant

  • The Rare Barrel

  • Third Street Aleworks

  • ThirstyBear Organic Brewery

  • Tied House Cafe & Brewery

  • Triple Rock Brewing

  • Triple Voodoo Brewery

  • Uncle Sam's Misguided Brewery

  • Uncommon Brewers

  • Uproar Brewing Company

  • Warfighter Brewing Company

  • Woodfour Brewing Co.

  • WOODS Beer Company

  • Working Man Brewing Company